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Courses / From 2012 Fall - Bike Rental Program (Hanne - Ellyse - Davis - Patrick)

1.1. WHAT


The goal of this action page is to create a rental bike service available to IES students. As American students, we are not yet given the privilege to rent bikes in Barcelona unless you have a proper national Spanish ID. As a result, students are forced to find alternative modes of transportation, i.e. buses, cabs, the metro- all ways of transportation that require substantial energy. However, a rental bike service would allow students to commute to IES without using or emitting greenhouse gases. This proposal allows IES students to rent bikes for a week, month, or even the entire semester (approx. 4 months). The bikes would be easily accessible at IES and would only require a deposit and a payment to sustain the program. The ultimate goal of this project is to convince IES to establish a rental bike service available to any and all students in hopes of becoming a more ‘green’ school. We created a spreadsheet in order to better organize and implement this program. The spreadsheet would allow IES to keep track of which bikes are rented out to whom and when they need to be returned.

1.1.1. Similar actions from previous semesters

In past semesters, the idea of establishing a rental bike service at IES has been very popular, however, each headed in slightly different directions. The most recent (Bicycling in Barcelona), focuses on the ways in which a bike rental service could benefit the environment as well as the overall cultural experience of IES students. Slightly different (Bike Loans), talks about the specific ways in which IES could obtain bikes and establish a legitimate service. Lastly (Sustainable Biking for IES), concentrates of the logistics of actually purchasing the bikes and how to sustain this service moving forward. Each page offers a valid yet alternative explanation for the necessity of a rental bike service at IES, providing useful information for my page.

2012 Spring: Bicycling in Barcelona (Alex Laughton, Morgan Rittweger)
2010 Spring: Bike Loans
2010 Fall: Sustainable Biking for IES

1.1.3. Why These Actions Didn't Succeed


Actions in the past never succeeded as it is a very intensive program requiring a lot of upkeep and effort. Additionally, as much as it is advertised, we believe students are not used to using a bike program in a city and resort to using the metro because it is more familiar. This is a difficult barrier to overcome.

1.1.2. SWOT Analysis

Strengths
-Students have abiloty to rent bikes (not previously possible through the city)
-Less reliance on public transportation
-Run on your own time—do not need to wait for metro or bus
-Save money
-Good form of exercise
-‘Green’ transportation
-Transportation that doesn't crowd the city streets
-Cheaper than Metro/month (40 eur compared to 52.75)

Weaknesses
-Personally responsible for damages or loss
-Requires physical energy—tiring
-Dangerous

Opportunities
-Use current bike fleet in IES
-Emit less greenhouse gases—more sustainable than public transportation
-See Barcelona in a different way
-Healthy(ier) life
-BIcing system more open for short-tem residents and tourists


Threats
-Lack of awareness by IES students
-Unfamiliar with metro travel
-Overnight/long term storage
-Extra payments for loss/damage
-Bad weather
-Personal safety
-More bikes than people interested in renting-surplus of bikes
-Stolen bikes because of weak locks

1.1.3. Feedback loops

A reinforcing loop would be created as a result of this proposal. One of the most important loops would be its repair/replacement bike loops. With the natural use and wear and tear of the bikes, necessary repairs and replacements must take place, however, this is not only going to provide effort but money. Also, with the high theft rate in Barcelona, it is even possible that bikes will be stolen. Bikes are expensive and prone to damage and theft, so in dealing with these weaknesses, its necessary that there is a reinforcing loop to deal with the problems that surrounds damages and thefts.

Student pays down payment for bike—IES receives money—money is placed in a bike fund—money available to repair/replace bikes as needed—more accessible bikes-student pays down payment for bikes

This is a reinforcing link because there is a even number of positive casual links.

1.1.4. Advertising

In order to establish a successful rental bike service, IES must implement a steady form of advertising. The key to success is not whether or not students will want to rent bikes, it is whether the students are aware they can rent bikes. Therefore, IES must raise awareness through advertising the service by placing posters and pamphlets (example shown below) around the school, on bulletin boards, on the doors of each floor, and in classrooms. However, putting posters and pamphlets around the school is not enough to raise the level of awareness necessary to creating a success service. IES must inform the students and parents prior to arrival through email regarding the availability, cost, and guidelines to renting bikes through IES. These e-mails would first come from the head of IES, who sends informative emails throughout the summer. Follow up emails would come from Cesear Alegre who also frequently sends email reminders about IES trips and other information. (Below is an example of a reminder email). In addition to emails, providing a section in the pre-departure handbook and the orientation planners, the primary sources of information for incoming IES students, will encourage incoming students to at least take note of the program as they search through these documents for other important information. In turn, students are prepared rent bikes prior to arriving and can plan accordingly. Another way to raise awareness is for IES to give a brief tutorial of the rental bike service during orientation headed by orientation leaders. Additionally, it is essential to advertise the IES Bike Rental Program through social media outlets such as Facebook and Twitter. Every semester, program participants create a Facebook Group, specifically for IES Barcelona students. A faculty member from IES could post information about the Bike Rental Program prior to students arriving in Barcelona to publicize the program. Since the rental bike service is only available to IES students it is not necessary to advertise outside of the school, and rather focus on creating posters, pamphlets, sending emails, and putting advertisements in the start-up kits.

Example of e-mail:
Dear future IES Students,


A great opportunity is upon us. During the upcoming the semester, students will have the privilege to rent bikes through IES! For a low fee, (cheaper monthy than using the metro!) students can rent bikes in addition to helmets and locks and avoid the hassle of public transportation. For just a weekend or for the entire semester, bikes will be available and ready for student use. As many of Barcelona's bike rental programs require long-term residence identification cards, this program makes this ecologically friendly mode of transportation possible for IES students. Further information will be provided during orientation by orientation leaders and also provided in the proposed Environmentally Friendly Welcome Kit. We look forward to your future interest and see you in the Fall!

Best Regards,
Cesar Alegre

Guidelines to renting Bikes in IES Welcome Pamphlet:

As easy as pie! Upon arrival, go to the welcome desk on the first floor where bike rental will be available. You just need your ID and a money deposit depending on the required rental use. For an additional 5 euros, you can purchase a helmet and a lock. Just remember to ride safely and ALWAYS hear your helmet. We look forward to your interest!

Example Pamphlet:

Image Get Your Bikes pamphlet.docx

1.2. WHY THIS ACTION MAKES THINGS MORE SUSTAINABLE?

1.2.1. Potential Benefits

-Lower ‘greenhouse gas’ emissions
-Less traffic on roads and sidewalks
-Readily accessible
-Bikes composed of reused parts
-Good form of exercise

1.2.2. Potential Costs

-The cost to buy the bike € 50, helmet ~€ 10, lock ~€ 25 (high quality "U" style lock)
-The cost to rent the bikes would be € 50 refundable deposit plus: per semester € 75, € 40 for the month, € 20 for the week, and € 10 for the day. If paying for the entire semester, IES includes the lock and helmet. If paying for any other option, helmet and lock are required and available for €10 and € 25 deposits respectively.
-Must sign a form that says IES is not responsible for your personal safety—you are riding at your own risk and therefore must be aware and wearing a helmet while riding and also respect the rules of the streets (will provide an english translated list of rules.) IES does require wearing a helmet and will provide along with bike (helmet is included)
-Another risk is that the bike could break, be damaged, or stolen. If stolen, IES is not responsible for your loss as they provide you with a lock and the student forfeits the deposit. Students are required to lock bikes while parked outside of IES. Before taking out the bike a checklist to note any disrepair will be filled out. If bike is broken or damaged beyond what is marked on the form, IES will do its best to provide repairs, with only an additional fee of € 10. IES uses the funds accumulated from previous riders to pay for the majority of damages—reinforcing loop explained above. If the bike cannot be repaired and damage is permanent, the student must pay half the amount of the initial payment.

1.3 HOW THIS ACTION MAKES THINGS MORE SUSTAINABLE

1.3.1. Cradle to Cradle design
A rental bike service is not only sustainable because it does not require greenhouse gases for transportation, but the bikes would be made from recycled/used bike parts. By using waste, i.e the broken parts from old bikes, the rental bike service would be able to repair by utilizing the reused materials. Bikes will not be entirely put together by older parts, however, just repairs will be made from these recycled parts for instance re-using a handlebar or a horn. This would both save energy and resources, keeping the service environmentally friendly. All other non usable materials would be donated to local squatters (Can Masdeu)—sustainable societies. By making use of all parts of the bikes for repair, reuse or recycle, it will maintain the sustainability of the service.

1.3.2. Questions for the unified survey

Have you ever used a rental bike service?
Do you prefer riding bikes over riding the metro?

1.3.3. Analysis of the results in the survey

After asking a small sample of IES students in Barcelona, we found out that many students did not have experience with a bike rental program. This is a potential threat to the action. This means that advertising is increasinly important to explain how the system works.

1.3.4. Incentives

There are many incentives for creating a rental bike service available to IES students, both environmentally and socially. Regarding sustainability, as mentioned before, the bikes would help IES students emit less greenhouse gases. Instead of commuting to school by metro, bus, or taxi, bikes provide provides a more ‘green’ way of commuting to school. Another incentive is that biking provides a different view on the city, a more up and personal look. Instead of spending all your time traveling in the metro, you can get out and see the beautiful sights of Barcelona. In other tourist spots around Europe, American students are provided an opportunity to go on bike tours and rides. A rental bike service for IES students would provide this wonderful opportunity to become more acclimated to the city all while saving energy. Additionally, if using the IES bike service instead of the metro on a monthly or semester basis, the student would save money as it is cheaper. Further, it provides more flexibility from not only the metro routes, but also the metro times (it tends to close relatively early.)

1.3.5. Relationship with Other initiatives being implemented

There are not many connections with other actions as ours is not only about education but actually serves a purpose, transportation. Perhaps a connection could be made with the "Where to EAT in BCN" action, getting to the locations with the bikes. Furthermore, the IES environmentally friendly welcome kit could provide information about not only the effects of different modes of transportation (i.e. compare walking, cars, bikes and metro) but also information about the specific program to encourage use.

1.3.6. How will this action be sustained when you are not here?

This action, in terms of student popularity, will be sustained when we are not here because of the sheer interest after raising awareness amongst the students. We believe that once IES has enough bikes, roughly 20 or so, helmets, locks, and ads around the school, the students will show enough interest that the service will thrive. However, repairs and safely checks would be necessary. Occasional repairs and check ups would be done by Ferran at the beginning of each semester to ensure that the bikes still exist in working condition. Also, more importantly, an IES faculty, ie. Caesar and Ferran, would continuously send emails and put up pamphlets around the school about the available service to keep students as well as IES faculty aware of this great opportunity. (Template found in section 1.1.4). The most important part about maintaining this action while I am not here is making sure that the bikes remain in proper functioning condition. In order for this to happen, IES will make monthly check ups on the bikes in order to guarantee the safety of the students. Other than maintaining the performance of the bikes and keeping advertising up to par, the bike system will take off on its own, by word of mouth and the sheer interest of students.

1.3.7 Comparison to Similar Actions From Previous Semesters

In comparing this action with those from previous semesters, we believe this has a similar general idea of a whole rental bike service, but differs in logistics. We tended to focus more on ways to better make IES more ‘green’ through this bike service. Further, we emphasize the importance advertisement and the education of students about how bike rental systems work.

1.3.8 Document format

HTML

1.3.9. Copyright license of your report


Attribution: http://creativecommons.org/licenses/by/3.0/

1.4 Time Sheet/Chronogram

IES will purchase one heavy duty "U" lock and one helmet for each bike. (Total cost per bike: 50+10+2= 62eur) (Use LOIS practices where possible, encourage local purchase of bikes and materials)
Once all of the required equipment is assembled we will raise awareness amongst IES students—via emails, posters, pamphlets etc.
During the first week of orientation, there will be a tutorial and safety session about the bike service—both to raise awareness as well lay down the ground rules (prices, locks, safety rules listed above). It will consist of showing the bikes available as well as an informative paper documet.
Emails, posters, pamphlets will make sure students know how to sign up for rental bike will be on the second floor.
Hope it spreads by word of mouth as well as continue to send reminder emails/create posters.

1.3.7. Who will do what

We will, along with Ferran, put up posters and pamphlets to encourage use. Further, Cesear would be in charge of sending reminder emails every once in awhile along with their weekly reminders. Other than that, the head of IES and the other behind the welcoming desk on the 1st floor will take care of funds, and provide students with the bikes, helmets, and locks once purchased.

1.6 Bibliography

http://en.wikipedia.org/wiki/Bicing
http://sustainablecitiescollective.com/nextamcity/25116/real-reason-why-bicycles-are-key-better-cities
Black, William H. Sustainable Transportation: Problems and Solutions. New York: Guilford, 2010. Print.
Schiller, Preston L., Eric C. Bruun, and Jeffery R. Kenworthy. An Introduction to Sustainable Transportation: Policy, Planning, and Implementation. Washington: Earthscan, 2010. Print.

1.7. ANNEXES


Example of e-mail:
Dear future IES Students,

A great opportunity is upon us. During the upcoming the semester, students will have the privledge to rent bikes through IES! For a low fee, students can rent bikes along with helmets and locks and avoid the hassle of public transportation. For just a day to the entire semester, bikes will be avaliable and ready for student use. Further information will be provided during orientation by orientation leaders and also provided in the proposed Enviornmentally Friendly Welcome Kit. We look forward to your future interest and see you in the Fall!

Best Regards,
Cesear Alegre

Guidelines to renting Bikes in IES Welcome Pamphlet:

As easy as pie! Upon arrival, go to the welcoming desk on the first floor where bike rental will be avaliable. Just need your ID and a money deposit depending on the required rental use. You will be provided a free helmet and a lock for an additional 5 euro and then your off! Just remember to ride safely and ALWAYS hear your helmet. We look forward to your intrest!

Example Pamplet:

Image Get Your Bikes pamphlet.docx

1.7.2 What did you learn and what did you incorporate from feedback recieved?

After learning that the sustainability club no longer exists, we looked for other ways to fill this void including the use of staff and ourseves to plan pamphlets that could be acessed year after year. We also took the concern of safety very seriously and were encouraged to educate the students properly about safety.

1.7.3 Acknowledgements


Special thanks to Professor DePedro for his direction and encouragement of the topic.

1.7. STUDENTS INVOLVED IN THIS ACTION


Project by Hanne Yoon, Elyse Murphy, Davis Truslow, Patrick Shirley
Past project by Kevin Mahoney
Associated Projects and Contributors-John McCoy, Danny Karson, Mick Moran




Page last modified on Wednesday 03 of April, 2013 22:24:11