Loading...
 

IES-Wide Recyling Contest- Billy

1. Marketing and Recycling for IES Recycling Contest

1.1. What


I am working together with Chris to create an IES-wide recycling contest. In this contest, Spanish classes will compete against each other to bring in the most amount of glass bottles. The total amount brought in by each class will be measured by fluid ounces. Students in the winning class will earn 20 ecoeuros each. I have created flyers to put up in the IES building and will take care of recycling the materials turned in after they have been weighed and documented by Chris.

1.2. Why this action makes things more sustainable?


This recycling contest will undoubtedly make IES Abroad Barcelona more sustainable for many reasons. First, the obvious way it will improve the sustainability of IES is that students will be giving Chris and me their recyclable glass bottles rather than throwing them in the IES Abroad garbage cans. Chris and I will, in turn, recycle these bottles. Instead of these recyclable glass bottles ending up in garbage cans and, thus, landfills, Chris and I will be recycling them. Second, this recycling contest will hopefully shift the attitudes of some students and make them more aware of recycling for the future. The hardest part of making a change toward greater sustainability is changing the minds and habits of other people, and this recycling contest will hopefully start to change a few minds of IES students.

1.2.1. SWOT Analysis

Strengths
Students are in school every day so they will see flyers
Flyers can be reused in future semesters
Recyclable materials collected can be easily transported to recycling bins outside
Students can earn 20 ecoeuros each for winning the contest
Weaknesses
Students may not pay attention to flyers or marketing tactics
The contest is long so students may start to overlook flyers over time
Opportunities
Survey says students feel guilty about not recycling plastic water bottles
I can use the EcoEuro system as an incentive
Flyers will be seen by many students passing by each day
Threats
Students may pay more attention to other recycling programs, such as for electronics
Students may forget about contest as time passes

(see free_SWOT_analysis_template.pdf)

1.2.2. Feedback loops


One feedback loop produced by my action is that students will read the flyers, thus increasing students' awareness of the contest (+). In turn, the students will talk more amongst their friends about the contest (+). This again increases students' awareness about the contest (+). This is a reinforcing loop.

Another feedback loop potentially created by my action is the relationship between actually recycling the bottles and recyclable bottles available for purchase. As students bring in more recyclable glass bottles, more materials will be recycled in the local area (+). As more glass is recycled, more recyclable bottles will be available for purchase by students in the future if students buy in LOIS (Locally Owned Import Substitute) shops that procure inflow of materials locally (+). As more recyclable bottles are available for purchase by students, students will buy more recyclable bottles (+) and thus recycle more at IES in future semesters. This is a lagged loop, as the recycling process takes a good amount of time. But, it will create a feedback loop in future semesters when students buy glass bottles made of this semester's recycled glass.

1.2.3. Potential Benefits


In the short term, students and IES will benefit from knowing that they are doing their part to help the recycling of glass. In the long term, this project will hopefully change the minds of some students and faculty to be more mindful of recycling. If so, materials that would not have otherwise been recycled in the future will actually be recycled by these students and faculty. Also, another potential benefit of this action will be that more recycled glass bottles will be created due to the material recycled by IES. We will recycle the materials turned in by students, and after this material is recycled properly (after the long process), more recycled products will be made. Lastly, a long term benefit is that the contest will be able to become bigger and more well-known than this semester. If the flyers and Facebook group create awareness of the contest, hopefully students will communicate this to future IES Barcelona students and create an even better awareness and marketing for future semesters.


1.2.4. Potential Costs


The costs of this action are very few. First, we will need to use paper from IES Abroad to print out fliers. However, we can reuse paper previously used by IES students. These flyers will be able to be reused after the contest is complete. Also, we will need space on poster boards to put up the flyers. Second, we will need human resources and their time to transfer the recycled glass bottles from the IES abroad building to the correct recycling bins. This all depends on the amount of bottles we receive from students. However, based on my best estimate, we will need 4 students for 1 hour each, each week to take the recyclable bottles and place them into the bins. Also, we will need bags to store recycled bottles in until they are weighed in. We can get these bags from http://www.crinageandcrinage.co.uk/ for around 3 euro a bag. Chris is in charge of storage space.

1.3. How


Flyers are put up notifying students of the contest that they can participate in to earn EcoEuros.

After each weigh-in of recycled bottles- the recycled bottles, after documented, will be sorted and taken to the appropriate recycling bin to be finally recycled.

1.3.1. "Cradle to Cradle" design


Yes, this design is "Cradle to Cradle" ready. All of the materials used are able to be put back into the production processes of goods. The paper used for flyers will be reused from paper already used by students in IES. In this way, we apply the "waste=food" principle to our inflows as well. The flyers will then be reused after my action is completed in future years. This way, the "waste" created, the flyers, will just become food again for the next cycle (semester) because they will be reused.

Also, the bags used for storage are recycled bags, therefore again, we are using "waste" as food for our inflow of resources. Of course, these bags can be reused in future semesters, allowing the "waste" to be used as "food" for future cycles of this action.

Lastly, the copyright license I am using allows this action to be a "Cradle to Cradle" design. I am using a Creative Commons Attribution-ShareAlike 3.0 Unported License, so future students will be able to view, use, and edit my action to further increase its effectiveness in the future. Therefore, we will not suffer information loss, thus creating waste, because students will be able to use this information in the future and also change it to benefit the action.

1.3.2. Questions for the unified survey


The question that was actually included in this semester's survey is:

Do you feel guilty throwing out plastic water bottles?

Throughout my designing and implementation of this action, I have thought of 2 better questions that would give myself much better information related to this action. For future semesters, I would instead ask these two questions:

Would you buy glass bottles rather than plastic water bottles if they were easier to be recycled?

Do you pay attention to flyers posted on the IES abroad wall advertising events, such as contests, etc.?

1.3.3. Analysis of the results in the survey


Do you feel guilty throwing out plastic water bottles?
1 %5.00
3 no %15.00
16 yes %80.00

Students feel guilty about throwing out plastic water bottles. Since this is true, students will pass by flyers every day advertising the contest to recycle materials. Thus, students will recycle the water bottle instead of throwing it out in the garbage. This may also be true for glass bottles as well.

However, only 20 students answered this survey out of several hundred IES students, so these results cannot be generalized to the average IES student. Also, the students that participated in this survey were more likely to be conscious about negative impacts on the environment, so this could have affected the results as well.

1.3.4. Incentives


The flyers will be a constant reminder for students to recycle their bottles. Students will be able to feel good about themselves knowing that they are recycling their glass bottles rather than throwing them out. The flyers will remind students that they will earn 20 EcoEuros if they win the contest with their Spanish class.

1.3.5. Relationship with the "Sustainability Club" (SC)


I posted on the Sustainability Club website that students will be awarded with 20 EcoEuros for winning the contest.

1.3.6. How will this action be sustained when you are not here?


After I leave Barcelona, I will attempt to sustain this recycling contest. I will leave a copy of my flyer up on the Sustainability class website, and will hope that a student next year will used it as a continued action. I will advertise this action on the IES Facebook page for next semester, and I will allow anyone to use and edit my action for improvement due to my copyright license.

1.3.7. Document format


The flyer I designed for this action is a Rich Text Format (.rtf) file. This type of file can be edited with FLOSS tools, such as OpenOffice, without losing the layout. This will contribute to the sustainability of this action because future students will be able to use my flyer, or build upon it and improve it for a future action.
IES Recycling Contest Flyer


CC-BY-SA Creative Commons Attribution- ShareAlike 3.0 Unported License so my work can remain sustainable and remain free for anyone to modify in the future.

1.4. Time-sheet / Chronogram


Flyers have been put up around IES.

Each week until the end of the semester- Chris will be weighing the recycled bottles, and I will be putting them into the correct recycling bins outside IES.

Fall Semester 2011- Students will be able to view and edit this action because of my Copyright License, and they can also use and edit the flyer that is posted on the Sustainability course wiki page. I will appoint a student next semester as administrator of the Facebook group so he/she can reuse information I have already posted, as well as add their own.


Crinage & Crinage. http://www.crinageandcrinage.co.uk/. Accessed on April 24, 2011.
http://www.psfk.com/2010/02/barcelonas-innovative-public-recycling-containers.html- This link shows me the differences in the recycling bins on the streets in Barcelona so I know where to place recycled bottles turned in by students.

Krieger, Jack. "Electronics recycling program." IES Barcelona Sustainability Wiki. December 12, 2010.

Mickle, Annie. "Recycling Electronic Appliances." IES Barcelona Sustainability Wiki. December 12, 2010.

1.6. Students involved in this action


Chris Fahey and Billy Vydra are both participating in this action equally. Billy will be taking care of the marketing for the contest, as well as ensuring the bottles are recycled in the correct bins outside IES after collected from the students. Chris is in charge of actually running the contest and collecting and storing the bottles from students, as well as weighing the materials and attributing them to the correct Spanish class.

 Assignment 4: Peer review form

You do not have permission to insert an item

Items found: 17
Grade per actionReviewerComments
91 agluskerI think the contest is a great idea. You definitely should collaborate with the other students working towards recycling in IES. I think the biggest issue at IES is not that students do not want to recycle it is that they dont know how or what the big bins on the street are supposed to be for. Part of this contest would be educating the public and I think that is really important. I agree with Martha that it would be great to get a tutorial on all the differnt ways and places to recycle in Barcelona, potentially to a spanish class.
92 Brian McNevinThis is an awesome way to let students know about the contest. Another thing you could do would be to send an email to either all of the students, or their spanish teachers so that they can relay the message as well.
94 carlafHaving a contest to promote recycling is a great idea. I am a huge recycler but if there was a contest involved, I would recycle even more! It would make recycling fun! Everyone has a competitive side and this would not only bring that out, but also people's care for the environment.
96 CFaheyI am helping you on this action and I think it has a lot of potential. We need to get people motivated to participate and everything should be good from there.
92 gnardiOnce again really good idea and smart to have it involve all of IES. Sometimes i forget just how big the IES community really is and how much of a difference it will actually make it everyone at IES gets involved. I think an important thing you could look into is a way to guarantee that this action will be continued once youre gone, because this action really is realistic. It does not take that much efforts from students to participate, which is good.
98 jschayeGood idea Bill, I would definitely participate in something like this. Its hard to get students into this now but maybe people will continue it earlier next semester to make more of an impact.
74 Julia NuttI think that this is a good idea but when is a good time to do it? I think that you need to have a really good incentive or prize to encourage students and their teachers to be enthusiastic about it. I would definitely encourage this to be a continued action for next semester and done at the beginning of it so that students will think to be more sustainable for the remainder of their time here.
88 Kmacdonald4I think its a good idea and competition is always a good motivator I just think its going to be hard to remind students enough to bring in their recyclables to IES instead of just recycling at the housing. I think its a good way to teach students about the different items that are recycled here in Barcelona though and show them what goes where.
87 m.bernsteinI think this idea is a great way to spread knowledge to students. I know a number of students who dont recycle because they dont understand how to use the bins and which color stand for which material. Maybe you can inform them of that information as a side note of your action.
88 MarthaMayGraet idea! I wrote on Chris´page about maybe have a representative from each class to dispose of the recyclables correctly in return for 5% added to their Spanish grade. I also said that I think you should just count the number of bottles, bans, etc...instead of weighing the amount of trash in order to save time. I think it is smart that you guys broke the action into two parts in order to make the action more feasible!
70 MbowermanTHis is a great idea. I think that students will be more interested in participating because it's a competition also. Maybe there could be some sort of prize or something for the winning class.
91 obiajuluI think the contest is a great idea it plays on peoples competitive side while spreading awareness. The thing that you need to focus on is how to continue the action for future ies students.
94 Sarah ColeGood idea! This is an easy way to increase awareness among IES students. Maybe you should offer more incentives so that more people participate.
89 seantubridyRecycling contest is good idea, make sure the advertisements are easy for all students to see and clear in the instructions. Also, try an additional incentive rather than just eco-euros.
93 SolomonBPI think this would be a lot of fun for all the Spanish classes, especially as an end of year activity. Plus, it could create a blueprint of future competitions to be done throughout the semester. I like doing it during Spanish classes, and the SC will be able to provide prizes/rewards to the student and class that recycle the most goods. We will just have to be sure that all recyclables brought in for competition, are properly disposed of after the class, and not just left in the building for faculty to deal with.
93 steph.eastlakeI think this action is a great idea. It probably would work better if it was started earlier in the semester, but if you have someone to carry it on for the next semester I think this will be a great way for IES to help the environment.
79 vsienkieI love this contest idea. To have more students aware of this action you could make a presentation in every spanish class to get people excited about the contest. Or, you could encourage the Spanish teacher to encourage their class to participate by rewarding some extra credit points if their class wins.


 Grades for this action report (From the PROFESSOR)

Items found: 2
2.10 IES-Wide Recyling Contest- Billy Vydra - Chris Fahey Good Overall action and report (despite the fact that a few things need to be solved to avoid counter intuitive results - read below) Identification of feedback loops. Improvable 1.1. What: "In this contest, Spanish classes will compete against each other to bring in the most amount of cans." First impression: this looks to me as if it has high chances to be counter-productive. Glass bottles are much more recyclable than most cans (at least in Spain, and possibly, many other European countries): cans are made of aluminium in the lids, and iron in the body; and the whole product is not as easy to get fully recycled (they are more down-cycled, as far as I know, loosing quality in the process) than glass bottles. Moreover, our generation is too much used to buy and drink a few small cans or bottles (200-360 ml) instead of buying a larger bottle (1l - 2l), preferable made of glass, and serve cups or glasses with it. This later process produces less waste than the same amount of liquid in small containers (traditional cans or small bottles). Or even better if you get a 5l container (beer, wine, water, etc) than smaller bottles. Or even better to go to a pub/bar and drink there from a big barrel (20-100l?), with is not recyclable but reusable, which is even better ("eco-effectiveness" is better than just "eco-efficiency", don't forget it). So by making a contest on something which implies using and collecting cans, you might be promoting that people going to pubs/bars, using 5l or so containers, 1-2l bottles, or glass bottles switch into cans to participate in the contest, and thus, increasing their ecological footprint and changing habits into something less sustainable. 1.2. Why "First, the obvious way it will improve the sustainability of IES is that students will be recycling their recyclable goods rather than throwing them in the IES Abroad garbage cans." I don't get it. Students will recycle, or you will recycle their trash? so is this about recycling goods in general, or just cans (beverage cans)? I got confused at section 1.1 . Please, clarify. 1.2.1. O (& 1.2.4), Potential costs): Use old (printed on single side by other students) paper if possible for your fliers. Waste = food also for your inflows or resources. O: use ecoeuro incentive system 1.2.2. "As more material is recycled, more recyclable products will be available for purchase by students in the future (+)". In case students buy in LOIS ships (El Corte Ingles seems that it's not). 1.2.4. "Second, we will need human resources and their time to transfer the recycled material from the IES abroad building to the correct recycling bins. Also, we will need bags to store recycled materials in until they are weighed in." How many people are needed? for how long each time? How much space, and where are you going to have that space allocated? (you should get permission in advanced for that; ask at IES Abroad Administration for it, and report here if you succeed with some "green light" for the required resources from IES Abroad Barcelona, indicating names, numbers of rooms, etc.). Moreover, which bags? (size, number, where to buy them), A good local provider is "Servicio Estacion" (a huge warehouse type of business in Aragon street between Passeig de Gracia and Rambla Catalunya, where you can find models and prices, at least as a reference, of whatever needs to be bought to implement this action. 1.3 "The week of March 28- Flyers will go up in the IES building advertising students of the competition within Spanish classes. " A picture of a poster hanging from a wall would be nice. Or at least a link to the digital document with the poster. "Also, an invitation to a Facebook group promoting the contest will be sent out. " Will be? copy here, please, with the date of posting that message... How will you weigh the recyclable materials? Which materials will you accept? (a somewhat detailed list of what is accepted and what not is needed). 1.3.1. "The paper used for flyers will be recycled, " Why not reused where possible than just downcycled? "...as well as the bags used to store the recycled goods in until they are properly recycled in bins outside." how do you know that they will be recycled? Bags are very difficult to recycle... in the best case, they are downcycled. If you have to buy some bags, Why not buying some compostable bags? You can ask in "Servicio estación" also (they might have). Or if not, why not asking in El Corte Ingles or any other big store in the nearby if they can give you big plastic bags from mattresses (or similar). They usually throw them away, as far as I know, and those (huge and transparent) bags or think plastic (last longer than cheap thin bags) might serve very well for your action... And you might be incorporating the waste = food concept into a higher level in your own action. 1.3.2 and 1.3.3. Why the question doesn't match? Improve. Moreover, 1.3.3: Revise it based on 2011a General comments 1.3.4. "The flyers will remind students that they will earn EcoEuros if they win the contest with their Spanish class. " How many ecoeuros? 1.3.5. "I will be asking permission from the Sustainability Club to publish on flyers that students will be able to earn EcoEuros from winning the contest. Also, I will be asking if any of them would be willing to volunteer time to help transfer the recyclable materials from IES to the correct recycling bins. " Permission from SC, to publish where? Do the SC have to grant you permissions? If you mean at the SC website, go straight ahead to do it, and report in the forum there that you are doing so, etc. I wonder if anyone from SC will complain (I won't, and so far, I'm the only webmaster of the SC website, because no one else volunteered to help and invest it a few minutes to do it). 1.3.6. "I will leave a copy of my flyer up on the Sustainability class website, " do it asap. And talk about the future, but about what you have done already (before the end of the second deadline, unless properly justified). 1.3.7. Document format. You left that empty. Provide the required information. 1.3.8. Revise it based on 2011a General comments 1.4. "The week of March 27- I will be putting flyers up and creating the Facebook group promoting the contest. Each week until the week back from Spring Break- Chris will be weighing the recycled materials, and I will be putting them into the correct recycling bins outside IES" There was no reason (that I know of) for you to delay the creation of the facebook group so much. Otherwise, justify. And provide asap the details of what you did. A few pictures might help also to the report, and to motivate other students to continue your action in future semesters (maybe?). 1.5. And previous semesters? Moreover, provide full details of the providers of your materials... and revise it based on 2011a General comments
This is not a flyer but a 6 page document with your whole report again.: 1.3.7. "IES Recycling Contest Flyer" http://iesbarcelona.org/esso350/tiki-download_file.php?fileId=183 "We can get these bags from http://www.crinageandcrinage.co.uk/ for around 3 euro a bag." We don't need to get bags from UK. You can buy them already in Barcelona, which has higher chances that they are from LOIS (or at least local) businesses... "Flyers are put up notifying students of the contest that they can participate in to earn EcoEuros." Where is the flyer? Any picture of those flyers once posted on some wall? "I will advertise this action on the IES Facebook page for next semester, and I will allow anyone to use and edit my action for improvement due to my copyright license." Link to this page missing.... And why not pasting that into the SC website (FLOSS and LOIS-equivalent website)? "Crinage & Crinage. http://www.crinageandcrinage.co.uk/. Accessed on April 24, 2011.
http://www.psfk.com/2010/02/barcelonas-innovative-public-recycling-containers.html- This link shows me the differences in the recycling bins on the streets in Barcelona so I know where to place recycled bottles turned in by students. " Not clear the relationship of both references. 2nd


Page last modified on Wednesday 04 of April, 2012 17:13:35