1. Marketing and Recycling for IES Recycling Contest
- 2.10 IES-Wide Recyling Contest- Billy Vydra - Chris Fahey
- 1.1. What
- 1.2. Why this action makes things more sustainable?
- 1.3. How
- 1.3.1. "Cradle to Cradle" design
- 1.3.2. Questions for the unified survey
- 1.3.3. Analysis of the results in the survey
- 1.3.4. Incentives
- 1.3.5. Relationship with the "Sustainability Club" (SC)
- 1.3.6. How will this action be sustained when you are not here?
- 1.3.7. Document format
- 1.3.8. Copyright license of your report
- 1.4. Time-sheet / Chronogram
- 1.5. References & Links
- 1.6. Students involved in this action
I am working together with Chris to create an IES-wide recycling contest. In this contest, Spanish classes will compete against each other to bring in the most amount of glass bottles. The total amount brought in by each class will be measured by fluid ounces. Students in the winning class will earn 20 ecoeuros each. I have created flyers to put up in the IES building and will take care of recycling the materials turned in after they have been weighed and documented by Chris.
1.2. Why this action makes things more sustainable?
This recycling contest will undoubtedly make IES Abroad Barcelona more sustainable for many reasons. First, the obvious way it will improve the sustainability of IES is that students will be giving Chris and me their recyclable glass bottles rather than throwing them in the IES Abroad garbage cans. Chris and I will, in turn, recycle these bottles. Instead of these recyclable glass bottles ending up in garbage cans and, thus, landfills, Chris and I will be recycling them. Second, this recycling contest will hopefully shift the attitudes of some students and make them more aware of recycling for the future. The hardest part of making a change toward greater sustainability is changing the minds and habits of other people, and this recycling contest will hopefully start to change a few minds of IES students.
1.2.1. SWOT Analysis
StrengthsStudents are in school every day so they will see flyers
|Flyers can be reused in future semesters|
|Recyclable materials collected can be easily transported to recycling bins outside|
|Students can earn 20 ecoeuros each for winning the contest|
WeaknessesStudents may not pay attention to flyers or marketing tactics
|The contest is long so students may start to overlook flyers over time|
OpportunitiesSurvey says students feel guilty about not recycling plastic water bottles
|I can use the EcoEuro system as an incentive|
|Flyers will be seen by many students passing by each day|
ThreatsStudents may pay more attention to other recycling programs, such as for electronics
|Students may forget about contest as time passes|
1.2.2. Feedback loops
One feedback loop produced by my action is that students will read the flyers, thus increasing students' awareness of the contest (+). In turn, the students will talk more amongst their friends about the contest (+). This again increases students' awareness about the contest (+). This is a reinforcing loop.
Another feedback loop potentially created by my action is the relationship between actually recycling the bottles and recyclable bottles available for purchase. As students bring in more recyclable glass bottles, more materials will be recycled in the local area (+). As more glass is recycled, more recyclable bottles will be available for purchase by students in the future if students buy in LOIS (Locally Owned Import Substitute) shops that procure inflow of materials locally (+). As more recyclable bottles are available for purchase by students, students will buy more recyclable bottles (+) and thus recycle more at IES in future semesters. This is a lagged loop, as the recycling process takes a good amount of time. But, it will create a feedback loop in future semesters when students buy glass bottles made of this semester's recycled glass.
1.2.3. Potential Benefits
In the short term, students and IES will benefit from knowing that they are doing their part to help the recycling of glass. In the long term, this project will hopefully change the minds of some students and faculty to be more mindful of recycling. If so, materials that would not have otherwise been recycled in the future will actually be recycled by these students and faculty. Also, another potential benefit of this action will be that more recycled glass bottles will be created due to the material recycled by IES. We will recycle the materials turned in by students, and after this material is recycled properly (after the long process), more recycled products will be made. Lastly, a long term benefit is that the contest will be able to become bigger and more well-known than this semester. If the flyers and Facebook group create awareness of the contest, hopefully students will communicate this to future IES Barcelona students and create an even better awareness and marketing for future semesters.
1.2.4. Potential Costs
The costs of this action are very few. First, we will need to use paper from IES Abroad to print out fliers. However, we can reuse paper previously used by IES students. These flyers will be able to be reused after the contest is complete. Also, we will need space on poster boards to put up the flyers. Second, we will need human resources and their time to transfer the recycled glass bottles from the IES abroad building to the correct recycling bins. This all depends on the amount of bottles we receive from students. However, based on my best estimate, we will need 4 students for 1 hour each, each week to take the recyclable bottles and place them into the bins. Also, we will need bags to store recycled bottles in until they are weighed in. We can get these bags from http://www.crinageandcrinage.co.uk/ for around 3 euro a bag. Chris is in charge of storage space.
Flyers are put up notifying students of the contest that they can participate in to earn EcoEuros.
After each weigh-in of recycled bottles- the recycled bottles, after documented, will be sorted and taken to the appropriate recycling bin to be finally recycled.
1.3.1. "Cradle to Cradle" design
Yes, this design is "Cradle to Cradle" ready. All of the materials used are able to be put back into the production processes of goods. The paper used for flyers will be reused from paper already used by students in IES. In this way, we apply the "waste=food" principle to our inflows as well. The flyers will then be reused after my action is completed in future years. This way, the "waste" created, the flyers, will just become food again for the next cycle (semester) because they will be reused.
Also, the bags used for storage are recycled bags, therefore again, we are using "waste" as food for our inflow of resources. Of course, these bags can be reused in future semesters, allowing the "waste" to be used as "food" for future cycles of this action.
Lastly, the copyright license I am using allows this action to be a "Cradle to Cradle" design. I am using a Creative Commons Attribution-ShareAlike 3.0 Unported License, so future students will be able to view, use, and edit my action to further increase its effectiveness in the future. Therefore, we will not suffer information loss, thus creating waste, because students will be able to use this information in the future and also change it to benefit the action.
1.3.2. Questions for the unified survey
The question that was actually included in this semester's survey is:
Do you feel guilty throwing out plastic water bottles?
Throughout my designing and implementation of this action, I have thought of 2 better questions that would give myself much better information related to this action. For future semesters, I would instead ask these two questions:
Would you buy glass bottles rather than plastic water bottles if they were easier to be recycled?
Do you pay attention to flyers posted on the IES abroad wall advertising events, such as contests, etc.?
1.3.3. Analysis of the results in the survey
Do you feel guilty throwing out plastic water bottles?
3 no %15.00
16 yes %80.00
Students feel guilty about throwing out plastic water bottles. Since this is true, students will pass by flyers every day advertising the contest to recycle materials. Thus, students will recycle the water bottle instead of throwing it out in the garbage. This may also be true for glass bottles as well.
However, only 20 students answered this survey out of several hundred IES students, so these results cannot be generalized to the average IES student. Also, the students that participated in this survey were more likely to be conscious about negative impacts on the environment, so this could have affected the results as well.
The flyers will be a constant reminder for students to recycle their bottles. Students will be able to feel good about themselves knowing that they are recycling their glass bottles rather than throwing them out. The flyers will remind students that they will earn 20 EcoEuros if they win the contest with their Spanish class.
1.3.5. Relationship with the "Sustainability Club" (SC)
I posted on the Sustainability Club website that students will be awarded with 20 EcoEuros for winning the contest.
1.3.6. How will this action be sustained when you are not here?
After I leave Barcelona, I will attempt to sustain this recycling contest. I will leave a copy of my flyer up on the Sustainability class website, and will hope that a student next year will used it as a continued action. I will advertise this action on the IES Facebook page for next semester, and I will allow anyone to use and edit my action for improvement due to my copyright license.
1.3.7. Document format
The flyer I designed for this action is a Rich Text Format (.rtf) file. This type of file can be edited with FLOSS tools, such as OpenOffice, without losing the layout. This will contribute to the sustainability of this action because future students will be able to use my flyer, or build upon it and improve it for a future action.
IES Recycling Contest Flyer
1.3.8. Copyright license of your report
CC-BY-SA Creative Commons Attribution- ShareAlike 3.0 Unported License so my work can remain sustainable and remain free for anyone to modify in the future.
1.4. Time-sheet / Chronogram
Flyers have been put up around IES.
Each week until the end of the semester- Chris will be weighing the recycled bottles, and I will be putting them into the correct recycling bins outside IES.
Fall Semester 2011- Students will be able to view and edit this action because of my Copyright License, and they can also use and edit the flyer that is posted on the Sustainability course wiki page. I will appoint a student next semester as administrator of the Facebook group so he/she can reuse information I have already posted, as well as add their own.
1.5. References & Links
Crinage & Crinage. http://www.crinageandcrinage.co.uk/. Accessed on April 24, 2011. http://www.psfk.com/2010/02/barcelonas-innovative-public-recycling-containers.html- This link shows me the differences in the recycling bins on the streets in Barcelona so I know where to place recycled bottles turned in by students.
Krieger, Jack. "Electronics recycling program." IES Barcelona Sustainability Wiki. December 12, 2010.
Mickle, Annie. "Recycling Electronic Appliances." IES Barcelona Sustainability Wiki. December 12, 2010.
1.6. Students involved in this action
Chris Fahey and Billy Vydra are both participating in this action equally. Billy will be taking care of the marketing for the contest, as well as ensuring the bottles are recycled in the correct bins outside IES after collected from the students. Chris is in charge of actually running the contest and collecting and storing the bottles from students, as well as weighing the materials and attributing them to the correct Spanish class.
Assignment 4: Peer review form
Grades for this action report (From the PROFESSOR)