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Rental Bike Program for IES Students (Kevin Mahoney)

1.1. WHAT


The goal of this action page is to create a rental bike service available to IES students. As American students, we are not yet given the privilege to rent bikes in Barcelona unless you have a proper national Spanish ID. As a result, students are forced to find other ways of transportation, i.e. buses, cabs, the metro, ways of transportation that require substantial energy. However, a rental bike service would allow students to commute to IES without using or emitting green house gases. This proposal sets out for IES to establish a partnership with a local rental bike service such as Bicing, Biciclot and allow them to own enough bikes available for only IES students to rent for a week, month, or even the entire semester (apox. 4 months). The bikes would be easy accessible at IES and would only require a deposit and a payment for a lock and a designated spot on a bike rack outside of Corte Ingles and across the street from IES which would be installed in addition to the service. The ultimate goal of this project is to convince IES to establish a rental bike service available to any and all students in hopes of becoming a more ‘green’ school.

1.1.1. Similar actions form previous semesters

In past semesters, the idea of establishing a rental bike service at IES has been very popular, however, each headed in slightly different directions. The most recent (Bicycling in Barcelona), focuses on the ways in which a bike rental service could benefit the environment as well as the overall cultural experience of IES students. Slightly different (Bike Loans), talks about the specific ways in which IES could obtain bikes and establish a legitimate service. Lastly (Sustainable Biking for IES), concentrates of the logistics of actually purchasing the bikes and how to sustain this service moving forward. Each page offers a valid yet alterative explanation for the necessity of a rental bike service at IES, providing useful information for my page.

2012 Spring: Bicycling in Barcelona (Alex Laughton, Morgan Rittweger)
2010 Spring: Bike Loans
2010 Fall: Sustainable Biking for IES

1.1.2. SWOT Analysis

Strengths
-Students will be able to ride bikes to IES
-Less reliable on public transportation
-Run on your own time—do not need to wait for metro or bus
-Save money
-Good form of exercise
-‘Green’ transportation

Weaknesses
-Personally responsible for damages or loss
-Requires physical energy—tiring
-Dangerous

Opportunities
-Use current bike fleet in IES
-Emit less green house gases—more sustainable than public transportation
-See Barcelona in a different way
-Healthy(ier) life
-BIcing system more open for short-tem residents and tourists


Threats
-Lack of awareness by IES students
-Unfamiliar with metro travel
-Overnight/long term storage
-Extra payments for loss/damage
-Bad weather
-Personally safety
-More bikes than people interested in renting-surpluss of bikes

1.1.3. Feedback loops

A reinforcing loop would be created as a result of this proposal. One of the most important loops would be its repair/replacement bike loops. With the natural use and wear and tear of the bikes, necessary repairs and replacements must take place, however, this is not only going to provide effort but money. Also, with the high theft rate in Barcelona, it is even possible that bikes will be stolen. Bikes are expensive and prone to damage and theft, so in dealing with these weaknesses, its necessary that there is a reinforcing loop to deal with the problems that surrounds damages and thefts.

Student pays down payment for bike—IES receives money—money is placed in a bike fund—money available to repair/replace bikes as needed—more accessible bikes-student pays downpayment for bikes

This is a reinforcing link because there is a even number of positive casual links.

1.1.4. Advertising

In order to establish a successful rental bike service, IES must implement a steady form of advertising. The key to success is not whether or not students will want to rent bikes, it is whether the students are aware they can rent bikes. Therefore, IES must raise awareness through advertising the service by placing posters and pamphlets (example shown below) around the school, on bulletin boards, on the doors of each floor, and in classrooms. However, just putting posters and pamphlets around the school is not enough to raise the level of awareness necessary to creating a success service. IES must inform the students and parents prior to arrival through email and actual mail about the availably, cost, and guidelines to renting bikes through IES. These e-mails would first come from the head of IES, who sent informative emails throughout the summer. Follow up emails would come from Cesear Alegre who also frequently sends email reminders about IES trips and other information. (Below is an example of a reminder email). In turn, students are prepared rent bikes prior to arriving and can plan accordingly. Another way to raise awareness through advertising is for IES to give a brief tutorial of the rental bike service during orientation headed by your orientation leaders. With a full two weeks of orientation, IES, spear headed by orientation leaders along with the help of Ferran Diaz, should be able to find some time to show off their new rental bike service. Since the rental bike service is only available to IES students it is not necessary to participate in any advertising outside of the school, rather focus their attention on creating posters, pamphlets, sending emails, and putting adds in the start-up kits, like Johns who is leading the action of an IES Enviornmentally Friendly Welcome Kit.

Example of e-mail:
Dear future IES Students,

A great opportunity is upon us. During the upcoming the semester, students will have the privledge to rent bikes through IES! For a low fee, students can rent bikes along with helmets and locks and aviod the hastle of public transportation. For just a weekend to the entire semester, bikes will be avaliable and ready for student use. Further information will be provided during orientation by orientation leaders and also provided in the proposed Enviornmentally Friendly Welcome Kit. We look forward to your future interest and see you in the Fall!

Best Regards,
Cesear Alegre

Guidelines to renting Bikes in IES Welcome Pamphlet:

As easy as pie! Upon arrival, go to the welcoming desk on the first floor where bike rental will be avaliable. Just need your ID and a money deposit depending on the required rental use. You will be provided a free helmet and a lock for an additional 5 euro and then your off! Just remember to ride safley and ALWAYS hear your helmet. We look forward to your intrest!

Example Pamplet:

Image Get Your Bikes pamphlet.docx

1.2. WHY THIS ACTION MAKES THINGS MORE SUSTAINABLE?

1.2.1. Potential Benefits

-Lower ‘greenhouse gas’ emissions
-Less traffic on roads and sidewalks
-Readily accessible
-Bikes composed of reused parts
-Good form of exercise

1.2.2. Potential Costs

-The cost to buy the bike € 50, helmet ~€ 10, lock ~€ 2
-The cost to rent the bikes per semester would be € 75, € 40 for the month, € 20 for the week, and € 10 for the weekend. If paying for the entire semester, IES includes the lock and helmet. If paying for any other option, the helmet is also paid for by IES but the lock costs an extra € 5.
-Must sign a form that says IES is not responsible for your personal safety—you are riding at your own risk and therefore must be aware and wearing a helmet while riding and also respect the rules of the Bici. IES does require wearing a helmet and will provide along with bike (helmet is included)
-Another risk is that the bike could break, be damaged, or stolen. If stolen, IES is not responsible for your loss as they provide you with a lock and the student must pay an extra fee for the theft (half the amount of the initial payment). Students are required to lock bikes while parked outside of IES. However, if bike is broken or damaged, IES at least covers the payment of the lock and in relationship with the Bici system, will do its best to provide repairs, with only an additional fee of € 10. IES uses the funds accumulated from pervious riders to pay for the majority of damages—reinforcing loop explained above. If the bike cannot be repaired and damage is perminent, the student must pay half the amount of the initial payment.

1.3 HOW THIS ACTION MAKES THINGS MORE SUSTAINABLE

1.3.1. Cradle to Cradle design
A rental bike service is not only sustainable because it does not require greenhouse gases for transportation, but the bikes would be made from recycled/used bike parts. By using waste, i.e the broken parts from old bikes, the rental bike service would be able to repair by utilizing the reused materials. Bikes will not be entirely put together by older parts, however, just repairs will be made from these recycled parts for instance reusing a handle bar or a horn. This would both save energy and resources, keeping the service environmentally friendly. All other non usable materials would be donated to local squatters (Can Masdeu)—sustainable societies. By making use of all parts of the bikes for repair, reuse or recycle, it will maintain the sustainability of the service.

1.3.2. Questions for the unified survey

Have you ever used a rental bike service?
Do you prefer riding bikes over riding the metro?

1.3.3. Analysis of the results in the survey

After asking a plethora of IES students and other students in the CEA program in Barcelona, I found out that many studnets our age have acutally never used a bike rental service which provides a potential threat to this action. Because most have never previously used a rental bike service they might feel less inclined to rent one through IES or feel that they might not know enough to rent one-making adversiting even more important. Yet, even though many students have never rent bikes before, they tend to prefer riding bikes over riding the metro for mainly scenic purposes. I noted that "bikes are more fun" than being stuck in the metro and especially in a city students are looking to see more of, bikes provide a perfect opportunity for IES students.

1.3.4. Incentives

There are many incentives for creating a rental bike service available to IES students, both environmentally and socially. Regarding sustainability, as mentioned before, the bikes would help IES students emit less green house gases. Instead of commuting to school by metro, bus, or taxi, bikes provide provides a more ‘green’ way of commuting to school. Another incentive is that biking provides a different view on the city, a more up and personal look. Instead of spending all your time traveling in the metro, you can get out and see the beautiful sights of Barcelona. In other tourist spots around Europe, American students are provided an opportunity to go on bike tours and rides. A rental bike service for IES students would not only provide this wonderful opportunity to become more amassed in the city while saving energy.

1.3.5. Relationship with the Sustainability Club (SC)

The rental bike service would have a good relationship with the Sustainability Club. The Sustainability Club would help the service by promoting and informing students about the opportunity. Even some of the money that the rental bike service makes would go toward the Sustainability Club, working in a symbiotic relationship.

1.3.6. How will this action be sustained when you are not here?

This action, in terms of student popularity, will be sustained when I am not here because of the sheer interest and raising awareness amongst the students. I believe that once IES has enough bikes, rougly 20 or so, helmets, locks, a suitable bike rack, along with adds around the school, the students will show enough interest that the service will thrive. However, repairs and saftey checks would be necessary. Contiuned repairs and check ups would be done by IES through the Bici system in order to make sure the bikes are performing up to par. Also, more importantly, an IES falcutly, ie. Cesear and Ferran, would continuously send emails and put up paphlmets arund the school about the available service to keep students as well as IES faculty aware of this great opportunity. (Template found in section 1.1.4). The most important part about maintaining this action while I am not here is making sure that the bikes remain in proper fuctioning condition. In order for this to happen, IES and the Bici system will make monthly check ups and tweeks to the bikes in order to guarantee the saftey of the students. Other than mainting the performance of the bikes and keeping adversiting up to par, the bike system will take off on its own, by word of mouth and the sheer intrest of students.

1.3.7. Who will do what

The sustainability club along with Ferran can put up pamphlets and posters because they are benefiting from the profits of the rental bike service. They would put a faculty member, Cesear, in charge of sending reminder emails every once and a while along with their weekly reminders. Other than that, the head of IES and the other behind the welcoming desk on the 1st floor will take care of funds, and provide students with the bikes, helmets, and locks.

1.3.8. Comparison to similar actions from previous semesters

In comparing my action with those from pervious semesters, I believe mine has a similar general idea of a whole rental bike service, but differs in logistics. I think I tended to focus more on ways to better make IES more ‘green’ through this bike service. However, mine does compared in advertisement ideas and about the importance of raising awareness amongst the students around the school.

1.3.9. Document format

HTML

1.3.10. Copyright license of your report

1.4. TIME-SHEET / CHRONOGRAM

Once approved IES will purchase an appropriate amount of bikes to start the service-a small amount just for starts, the current bike fleet at IES
IES then will install a nice bike rack outside Corte Ingles and buy 10 locks and helmets for starts
Once I have all the required equipment I will raise awareness amongst IES students—via emails, posters, pamphlets ex.
During the first week of orientation, there will be a tutorial and safety session about the bike service—both to raise awareness as well lay down the ground rules (prices, locks, saftey rules listed above)
Emails, posters, pamphlets will make sure students know sign up for rental bike will be on the second floor.
Then wait, wait till students show interest and sign up.
Hope it spreads by word of mouth as well as continue to send reminder emails/create posters

http://en.wikipedia.org/wiki/Bicing
http://sustainablecitiescollective.com/nextamcity/25116/real-reason-why-bicycles-are-key-better-cities
Black, William H. Sustainable Transportation: Problems and Solutions. New York: Guilford, 2010. Print.
Schiller, Preston L., Eric C. Bruun, and Jeffery R. Kenworthy. An Introduction to Sustainable Transportation: Policy, Planning, and Implementation. Washington: Earthscan, 2010. Print.

1.6. ANNEXES




Example of e-mail:
Dear future IES Students,

A great opportunity is upon us. During the upcoming the semester, students will have the privledge to rent bikes through IES! For a low fee, students can rent bikes along with helmets and locks and aviod the hastle of public transportation. For just a weekend to the entire semester, bikes will be avaliable and ready for student use. Further information will be provided during orientation by orientation leaders and also provided in the proposed Enviornmentally Friendly Welcome Kit. We look forward to your future interest and see you in the Fall!

Best Regards,
Cesear Alegre

Guidelines to renting Bikes in IES Welcome Pamphlet:

As easy as pie! Upon arrival, go to the welcoming desk on the first floor where bike rental will be avaliable. Just need your ID and a money deposit depending on the required rental use. You will be provided a free helmet and a lock for an additional 5 euro and then your off! Just remember to ride safley and ALWAYS hear your helmet. We look forward to your intrest!

Example Pamplet:

Image Get Your Bikes pamphlet.docx

1.7. STUDENTS INVOLVED IN THIS ACTION

Project by Kevin Mahoney
Associated Projects and Contributors-John McCoy, Danny Karson, Mick Moran




Page last modified on Tuesday 11 of December, 2012 23:28:39