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Sustainability Club Promotional Video

1. Action name

Sustainability Club Promotional Video

1.1. What

This action is about the creation of a short promotional video for the Sustainability Club at IES Abroad Barcelona. The video explains the Sustainability Club and what a student can gain from participating in the club. The goal of the video is to encourage new IES Abroad Barcelona students to join the Sustainability Club. The video includes footage shot in Barcelona and information brought to you by a Sustainability course member.

1.2. Why

This video will be used to educate future IES Abroad Barcelona students about the Sustainability Club. New students need to know not only that the club exists, but also what members of the club do. Also, the video seeks to explain the benefits of living green in Barcelona. Hopefully, this introduction and invitation to the Club will encourage new students to get involved.

It's important to get new students involved in the club because a bigger club means more opportunities, in the community and within IES (for meeting new people, etc.), and more money available to the Club from IES Abroad. More students means more people working together to create a more sustainable school.

We chose a video over other means of education because it's a nice tool to get people's interest. A video will allow us to show clips of beautiful Barcelona, as well as showing a real student who was involved in the club and enthusiastic about the club. A video is probably more effective at relying our message than a flier or pamphlet because a new student will be more likely to be interested in finding and watching a video than printed information (also a video is paper-free and therefore waste-free).

Also, the video format is advantageous because, as it will under a Creative Commons license, it will be available to future semesters of students so that they may make changes to it and reuse it to promote the Club. Perhaps future students can update information about what's going on within the Club. Therefore, this video will be long lasting and resilient.

The video will be relatively short as to keep people's attention and deliver the main message and get people thinking about the Club, without overwhelming the viewer with details. The most important thing is to plant the idea of the Sustainability Club in people's heads.

We hope to have a link on the main page of the IES Abroad Barcelona webpage to this video. We have emailed Cesar about this addition, and are in the process of organizing it. This link would allow not only new IES Barcelona students to see the video (as they use to website to complete their pre-arrival paperwork) but also prospective IES students. Having a Sustainability Club makes the IES Barcelona program more unique and certainly more desirable to many students interested in environmental issues.

The goal of the video is to encourage new students to join the Club, but beyond that, this video has the potential to create a change in attitudes by encouraging students to start thinking about living sustainably. People who see the video may be encouraged to rethink some of their life practices, and certainly new members of the Club will have a new attitude about living more sustainably as a result of the information they receive form the club (where to shop, how to commute, how to reuse and recycle products).

Finally, this video has the potential to create the following feedback loop: more people watch the promotional video, then more people join the Sustainability Club, then more sustainable changes are implemented into IES Barcelona, then our dependency on energy, water, new products, etc. are reduced and students live more sustainably in Barcelona.

1.2.1. Potential Benefits

There are a lot of potential benefits that could come out of the production of this video. First, as previously mentioned, the video could significantly raise the level of participation in the Sustainability Club, and this will help to advance Club standing in the eyes of IES Abroad, thus making more money and more opportunities available to Club members.

Second, this video will hopefully be seen by over half of all new students. It will hopefully be available on the IES webpage, and also, we are going to send out a message to all environmental studies professors at IES Barcelona, encouraging them to show our video in their classes. Also, there is the possibility that this video will be show at orientation, but need to get this cleared by Cesar first. Finally, in the first sustainability newsletter that is distributed next semester, hopefully a link to the video could be included so interested professors who teach subjects other than environmental studies can see it and show their students. This suggestion is included on the newsletter action page so the future producer of the newsletter can see it.

Of all the IES Barcelona students that see the video, not every will join the club, but everyone will at least start thinking about sustainability. Perhaps some students will be inspired by the concept of living sustainably while studying abroad, and will apply this to their daily lives in any small way while here in Barcelona.

Finally, by getting the word out there about IES Abroad Barcelona's new Sustainability Club, we are setting an example to other IES programs and other study abroad institutions that such a club is possible and can be successful. Hopefully we can inspire other schools in follow in our footsteps and encourage sustainable practices amongst students all over the world.

1.2.2. Potential Costs

This video was produced at very little monetary cost. The music in the video came from a website that publishes unlicensed music for unlimited creative use; the actor in the video participated without monetary compensation, and all of the footage for the video was shot especially for the video and came at no monetary cost. The only cost required to produce the video was time (many hours of filming, about 5 hours editing and 5 hours rendering, exporting, and uploading to internet).

In order to maintain and improve the video for future semester, someone will have to sacrifice a little bit of his or her time. This task can be delegated to someone in the Sustainability Club, and can perhaps be worth 10 EcoEuro. Because the video will be under a Creative Commons license, time will be the only cost involved with improving the video.

1.3. How

Upon creating the Sustainability Club, we knew that we would need some way to get the word out to future students to encourage participation. Our professor gave us the idea to create a promo video.

In order to create this video, we filmed all over Barcelona. We chose to film things that exemplified not only the beauty of the city, but also the “green” aspects of the city (parks and green area, bike riding, recycling, etc.). Next, we filmed one of the Sustainability course members reading a script with useful information to be used as audio for the film. The purpose of this audio is to inform prospective Club members about the Club while introducing them to someone studying abroad in Barcelona who is concerned about living sustainably. Next, we found unlicensed music and then edited the video so that it was relatively short, visually pleasing, and informative while still being fun and exciting. After editing, the video needed to be exported and uploaded to the Internet. We uploaded it to YouTube under IES Abroad’s user account. This is a good location for the video because whenever an IES Barcelona student watches another film that was upload onto the IES Abroad user account (i.e. the student video blogs) then our video will show up on the sidebar and another suggested viewing. Finally, with the video on YouTube, it is our hope to have a link to it on the IES Barcelona webpage by the end of the semester.

In the future, if a student in the Sustainability Club wanted to improve upon the video, all they would have to do is access the video in file format and re-edit it using a program similar to Final Cut Pro.

We didn't use any outside references when producing this video.

1.5. Students involved in this action

-Caroline Elling helped decide upon locations for filming, helped determine the layout and organization of the clips in the video, went along for all the filming as a camera assistant, appeared in some of the clips, gave creative feedback during the editing process, typed up the action page
-Conner Mulrooney was the voice of the promotional video. Conner introduced the Sustainability Club in the video and then did voice over for the rest of the video. In the voice over Conner explains what roles, actions, participation, incentives, and experiences one can expect from the Club. Conner also provided the closing statement for the promotional video. Conner worked with Caroline and Michael in writing the voice over and describing in brief what the Club entails.
-Michael helped decide upon locations for filming, filmed the footage for the video (besides the shots provided by Xavi), chose the soundtrack for the video from the Creative Commons site ccmixter.org, edited the video, creative decision making in regards to the editing of the film uploaded the video to Youtube, and contacted Cesar to make the video available on the main IES Abroad Barcelona site.

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 Grades for this action report (From the PROFESSOR)

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Excellent in general!. A few comments follow. "1.2. Why" excellent section, justifying very well why you did that type of video, and of such short length and good quality. Fair enough. "Finally, this video has the potential to create the following feedback loop: more people watch the promotional video, then more people join the Sustainability Club, then more sustainable changes are implemented into IES Barcelona, then our dependency on energy, water, new products, etc. are reduced and students live more sustainably in Barcelona." Partly wrong usage of the concept of "loop": Yes, what you say it's partly true, but a true "loop" has to end at the beginning again. In this case, to be a (positive) feedback loop, it should end up with students creating new videos on other aspects of the sustainability club activities, etc., as it very well may happen, of course. "It will hopefully be available on the IES webpage, and also, we are going to send out a message to all environmental studies professors at IES Barcelona, encouraging them to show our video in their classes" Did that happen? Please, in such cases, add a copy of such message at your report, as a child page, or attachment, etc. Otherwise, I cannot take it positively into account for the grade at the section "percentage of implementation". "Also, there is the possibility that this video will be show at orientation, but need to get this cleared by Cesar first. Finally, in the first sustainability newsletter that is distributed next semester, hopefully a link to the video could be included so interested professors who teach subjects other than environmental studies can see it and show their students. This suggestion is included on the newsletter action page so the future producer of the newsletter can see it." Very good on transversal contribution to other actions, which can potentially reinforce from yours. "Finally, by getting the word out there about IES Abroad Barcelona's new Sustainability Club, we are setting an example to other IES programs and other study abroad institutions that such a club is possible and can be successful. Hopefully we can inspire other schools in follow in our footsteps and encourage sustainable practices amongst students all over the world." Think globally, and act locally. All of your are acting locally, and congratulations to those of you who are able to raise your had and think globally, since many actions are connected with other present and future actions, here and elsewhere. "In order to maintain and improve the video for future semester, someone will have to sacrifice a little bit of his or her time. This task can be delegated to someone in the Sustainability Club, and can perhaps be worth 10 EcoEuro. Because the video will be under a Creative Commons license, time will be the only cost involved with improving the video." Again, you are right. Let me add, time from a skilled person, since video editing require some computer and video skills, which are not immediate. And it would require a license of the video editing software that you used, or any other, I guess, unless FLOSS tools are used for such video edition, such as KDEnlive or others (for instance, see the review at "Video editing with open source tools | Digital Artists' Handbook" http://www.digitalartistshandbook.org/node/35 ). I have used KDEnlive and it's proven to work fairly well under GNU/Linux (if you don't mind some seldom crash if you are touching some new & advanced - but maybe buggy still - feature), and they seem to be providing a port for Mac OSX. "(...) and re-edit it using a program similar to Final Cut Pro." As you later reported, the video editing software you used (like many others for amateur use or professional level) is propietary, and requires a license. This might expose an extra cost, if no student is experienced enough with installing and using the FLOSS alternatives as cited above. "1.4. References & Links. We didn't use any outside references when producing this video. " Well, this is not true. You were using some images/footage in the video from the cc-licensed documentary "Homage to Catalonia II" ( http://www.homenatgeacatalunyaii.org/en ), as well as music from somewhere else, with a copyright license that required that you attributed the authorship of the audio track to its author (ccmixter.org; I don't know which exact license that audio track had because you didn't provide the link for the audio track page). And you are referring to a program called "final cut pro", so that full details and reference of such program would be appropriate here.


Page last modified on Wednesday 04 of April, 2012 17:13:35