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Video Forum Food Inc.

Video Forum, Food Inc.

1. What


This action involves hosting a video screening and forum for the film Food, Inc. directed by Robert Kenner, which deals with the American food industry, specifically issues such as organic and local foods, genetic engineering, pesticides and the overall environmental impact of the industry. To make sure students will come it is important to pick out specific scenes in the movie that are the most important and pertinent to shorten the required time of the forum. After the film there will be a discussion based on topics covered in the film and how they relate to students every day lives.

2. Why this action makes things more sustainable?


First and foremost this film should change the attitudes of students who watch it. The film covers a wide variety of elements that deal with the American food industry, many of which were discussed in sustainability class, but the visual element of the film will further convince students to choose sustainable options. For example, the film encourages people to choose local and organic produce instead of produce grown far away and imported to areas and food grown with pesticides possibly harmful to the environment. Since most locally grown produce is provided by LOIS (locally owned and import substitution) businesses the film can also reinforce the idea of resilience that comes from these businesses over TINAs (There is no alternative).

2.1. SWOT Analysis


Strengths- convenient (IES is easy for all students to meet up at); multiplier effect: students will hopefully implement the information and purchase local/ organic food, keeping their money in the community; purchasing locally limits pollution caused by transportation of products; information is applicable world wide: students can invest in their local produce when they return home from Barcelona

Weaknesses- people believe organic produce is more expensive; by choosing to purchase only local foods, some products are not in season year round (crops are only planted and harvested and certain times during the year)

Opportunities- chance to meet other IES abroad students and bond as a community; received a prize purchased from an organic produce stand by me; educate students on the benefits of organic farming and purchasing local produce

Threats- not enough student interest: will students be willing to give up their free time to attend the screening? The food incentive may not be enough; lack of advertising could make it so students are not even aware of the screening

2.2. Feedback loops


Reinforcing- The more knowledge students gain about a sustainable food industry, the more likely they are to make similar sustainable choices when it comes to their own food options. And the more students who make sustainable food choices will increase the knowledge about sustainable food for those around them, who then have more knowledge about the sustainable food industry themselves and can then make their own sustainable choices.

2.3. Potential Benefits


The main benefit of the video forum is the information that students will gain from watching the film. It will educate them on healthy, environmentally friendly and sustainable food industry choices that they may not be aware of. It exposes information about the food industry that students may not have known, and would not have learned about if they had not attended. Also the IES community could be strengthened if a number of students attend the event. Lastly, during the forum part, students will have the opportunity to share ideas about how to make sustainable choices (ex. Sharing knowledge about local farmers markets if students live near each other, restaurants that only serve local/organic food, etc.)

2.4. Potential Costs


I was able to purchase the movie on my iTunes for the screening to show the students and also purchase the food prize that students will get for attending the event. The only cost to the students who attend is their time and I believe it will be worth their while.

3. How


To host a video forum, a documentary must first be selected and should relate to a concept discussed in class. Food, Inc. is a perfect example because it relates to sustainable food choices. Then advertising for the forum must be sent to the students of IES and if possible to students at other programs (this could be a possible improvement for future semesters). This is easy to do via email and using electronic advertising avoids wasting paper for flyers. A day before the video forum a reminder should be sent to students to maximize the participation. Also, a classroom to host the forum must be secured through IES to ensure there is no confusion or double booking of a classroom. On the day of the forum the snacks and prizes being used as incentive must be purchased, but remember to bring your own grocery bag, again to minimize the waste of materials. When students arrive, a brief overview of the documentary should be given and a quick explanation of how this relates to the IES sustainability class. Then screen the selected and pertinent clips. After the screening a discussion is opened up to all those in attendance but the host should have a few questions prepared to ensure that there is something to start the talking. In a perfect world, a large audience would want to attend the discussion but this is not a feasible goal. Regardless, those who do attend should feel that it was well prepared and worth their time.

3.1. "Cradle to Cradle" design


There will be no direct waste to come from this action since the only advertising will take place through email and online. The food snacks and prizes were purchased with a reusable grocery bag to avoid the use of a disposable plastic one.

3.2. Questions for the unified survey


Since I changed my action after the implementation of the survey my question was not on it, however I would have asked:

How interested would you be in attending a short video forum with other IES students about a more sustainable food industry?
What types of prizes/ incentives would have to be in place for this event to be worth your time?

3.3. Analysis of the results in the survey


Based on the question asked by the other student who organized a video forum it was found that 45% of students said they had no interest in attending a video forum. 10% choose a 2 on a scale of 1-5, stating they had very little interest. 25% chose a 3, meaning some interest. 10% said they were interested, choosing a 4 on the scale. No students were very interested by selecting a 5 on the scale. When looking at these numbers though, be aware that of the close to 400 people who received the survey, only 20 people completed it, so the survey results may not be representative of the population.

3.4. Incentives


To encourage people to attend the event organic food purchased locally will be provided for them to take home after the event. Unfortunately, this may not be enough to generate a large audience because as mentioned above it is hard to persuade students to attend educational events outside of class.

3.5. Relationship with the "Sustainability Club" (SC)


Members of the sustainability club have an obvious interest in learning more about sustainability and how to apply it to their lives, so hopefully the members will be interested in attending the forum. To ensure that they can, the event should be held on a day when there is no meeting so there is no timing conflict. Also, if students who are not members of the club attend the forum they may be interested in learning more and be inclined to attend the next sustainability club meeting.

3.6. How will this action be sustained when you are not here?


In order to ensure that this action (or a film with a similar message) is continued in future semester the documentary should be screened at one of the orientation meetings held in the first few days of class. This way, all IES students would see the film and would not have to give up an additional time slot to view it. If one orientation session was made just a half an hour longer, the entire IES student body would be made aware of the benefits of local and organic food. If this proposal does not go through, then hopefully a student from next year will take this action as their continued action and improved upon what has been done this semester.

3.7. Document format


There was no document for this action.


Attribution-NonCommercial-ShareAlike- I choose this format because it allows future students to view and share my work and also have the freedom to alter and evolve my action as long as they credit my original work

4. Time-sheet / Chronogram


March 2011- Host of video forum selects documentary pertaining to sustainability
Week before Spring break 2011- Host of forum sends message to IES student list serve informing them about the event
April 25, 2011- Host of forum sends reminder of event to IES community
April 27, 2011- Host of event hosts the film screening and forum at IES abroad in the third floor study room


Kenner, R. (Director/Producer), & Pearlstein, E. (Producer). (2009). Food, Inc.
(Documentary). United States: Magnolia Pictures.

Survey data information taken from video forum survey questions provided by Sean Tubridy and his new action page.

6. Students involved in this action


Kelsey MacDonald organized the video forum on my own and hope that a number of students, including those in our class, will attend the event.



 Assignment 4: Peer review form

You do not have permission to insert an item

Items found: 16
Grade per actionReviewer Comments
91 agluskerI agree with Gabby. I like the double header idea. There is such an importance of eating locally- and it is healthy too! I think that the fruit and vegetable markets make it very easy to do so in Barcelona and this would only compliment that! I would be happy to advertise this screening on my food blog because I think it relates very closely to what I have posted about on my website.
98 Brian McNevinThis is a great idea. I have seen this documentary and, to be honest, really opens your eyes to the food industry in America (in a very bad way). I believe that people should see it, but perhaps adding more of an incentive will be sure of that.
91 carlafI agree with Gabby. Teaming up with the other student so you both could play your films in one sitting is a great idea. Educating others on things like pesticides, fresh produce, not investing in genetically modified foods, etc. is crucial.
92 CFaheyThis is a great idea especially your creative incentive to give out organic food after watching a movie such as Food Inc. As you stated it could be hard to get students to come to educational events outside of school but hopefully the organic food will be able to draw enough of a crowd.
91 gnardithis is a good idea, maybe you can team up with the other person planning on doing a film screening and you guys could have a double header. I really like your incentive of providing local food for people to take home after the event. Also i like that no direct waste will come from this action since you will be doing the majority of your advertising online. Maybe you could make one poster though for people who are less savvy with their email and computers.
87 Julia NuttI think that encouraging people to eat locally grown/organic foods would make a huge difference in making IES/Barcelona more sustainable. I think that because you are doing the presentation/event at the end of our semester here it won't make much of a difference while we are here. However, I think that students will take what they learn at the event and use that at home to make their communities more sustainable. I think that you should think of some creative ideas to encourage students to come especially with your idea of providing actual samples of local foods to the students that come. Overall, I think that this is a really good idea because it is so important to encourage people to eat locally.
90 m.bernsteinthis action is a great idea. Many students do not know the true benefits of buying from local and organic markets and actually stay away from them because they are more expensive. Promoting the idea of LOIS would be great with in IES. I really like your incentives of giving them a preview of food that they could possibly produce. Now its just getting students to attend that is the problem but hopefully students will want to learn how they can give back. Advertise, Advertise, Advertise is the key concept.
87 MarthaMayI agree with Sarah and that you should post it on the IES moodle website and sustainability website if IES will not allow you to show it during orientation. Great idea!
98 MbowermanI really like this idea. At my school we had a club called students for environmental awareness, and showing videos was one of the main things the club would do. I think people can learn so much from seeing a documentary like this, and while I haven't seen it I've heard it really changes the way you think about food. Good idea!
89 obiajuluThis is a good idea. The hardest part will be giving a good incentive for people to come and see the movie.
93 Sarah ColeI think this is a great action. I think another way to spread this information and increase viewers would be to send the video out in an email as a youtube video and post it on IES barcelona website.
89 seantubridyVery good documentary choice and I like the idea of offering locally grown food. While choosing clips from the film will make it take less time from students' busy schedules, it also takes away from the power of the documentary. if a student shows up for the screening, he or she most likely wants to see the whole film
95 SolomonBPFood Inc. is an incredible movie, and one that is extremely important for all people to see. I think I am going to make the watching of this movie a permanent staple in the Sustainability Club agenda. This is such a crucial for all to watch, as it exposes the truth about the current model of the food model in the U.S. Despite how disturbing the evidence is to the way of our current system, it highlights the necessary changes that need to be made both in consciousness, and ways of life, on a personal level. We all have the option to vote with our wallets everyday, for those food sources we support. By buying organic, fresh and locally, we each do our part to contribute to a more sustainable means of food production. I will be happy to help promote the viewing of this movie as it comes up, and provide incentives (such as popcorn and refreshments) to those who attend the showing.
91 steph.eastlakeI think this is a great action. Locally grown food is very important and often misunderstood. I think if the two video forums team up and come up with some good incentives like missing a class for the video or extra credit, students could learn a lot from these videos.
85 vsienkieI love your idea of only showing certain parts of the movie, it keeps it more focused and effecient as well as timely. This video is great and everyone should see it! Videos are a great way to spread information and I think your incentive of providing an organic snack is a great way to get people come see this movie.
90 vydraWhat I like about this idea is that you are using a movie to teach students about being sustainable. Students are probably more likely to enjoy learning about this topic with a movie's aid rather than simply listening to a lecture about it. I would make sure the day you pick for this movie can be attended by the maximum amount of students.


 Grades for this action report (From the PROFESSOR)

Items found: 2
2.19 Video Forum Food Inc. Good Overall idea. Potential benefits: good section Good questions for the unified survey (a pity they couldn't get inside, in time). Relationship with the SC 3.6. Well stated. Good election of copyright license. Improvable 2.1 SWOT: T: Maybe they don't even notice that there is a film scheduled? (not enough or appropriate advertising?) 2.2. Feedback loops: "Reinforcing- The more knowledge students gain about a sustainable food industry, the more likely they are to make similar sustainable choices when it comes to their own food options. The more students who attend the event, the more likely other students will become interested in the topic and want to learn more about sustainability. " Close the loops (they are not loops right now). 2.4. "I will have to purchase the movie for the screening to show the students and also purchase the food prize that students will get for attending the event. The only cost to the students who attend is their time and I believe it will be worth their while. " Did you ask to the IES Abroad Barcelona librarian (or in Academics)? They might get the film for you and put it in the library afterwards. The food prize after the event... Will that be enough? Count with the preserves that we received after the WWOOF day of service: I kept some of them for the SC, to be candidates of incentives from real actions done this semester. Tell me if you want to use them as incentive also (while showing some pics. about the WWOOF some of us did some days during this semester! . Date of the actual screening? Post it also at the agenda/calendar at the SC website. 3.1. Cradle to Cradle design: advertising through email and online: have you already sent any email? Have you designed any message to be sent online?, ... bag to purchase the food prizes. Will the bags that IES gave to students be enough? 3.3. Revise it based on 2011a General comments . First impressions is: good job using the other question as a reference. 3.4. Incentives: How many ecoeuros? 3.5. Relationship with SC. "...I will pick a day when there is no " 4. Time sheet. *Revise it based on 2011a General comments. References: provide details of the other action from this semester featuring another video forum? (the one which had the survey answers that you used for your own survey). A picture from the event?
"I was able to purchase the movie on my iTunes for the screening to show the students and also purchase the food prize that students will get for attending the event. The only cost to the students who attend is their time and I believe it will be worth their while." Well, the idea of the section "potential costs" is to indicate the costs, not who payed them this time. Good that you added some pictures. But how did you advertise the film? How did you get a place to see it? Why not using the Beamer to show the film in big on the wall? How many people attended? Was there any comment from those people attending on how to improve the design for future semesters? the report is in html, and the video in some format (avi? mov? divx?...) 2nd


Page last modified on Wednesday 04 of April, 2012 17:07:00